Nu-Heat wanted to try something different with the advertising for their underfloor heating floor constructions; something that would make the company stand out in a magazine of very generic and often boring adverts.
Nu-Heat LoPro®Lite
Deliverables
Illustration
Advertising
The idea for the LoPro®Lite advert was to create a world where things were not as they seemed, so the small were strong and predator suddenly became prey. The focus was on showing that even delicate looking things could be strong – the lightweight heavyweight.
Nu-Heat FastDeck®
Deliverables
Illustration
Advertising
Flyers
Social media
Emails
Fastdeck® was Nu-Heat's fastest fitting underfloor heating floor construction. With this and the target audience of installers in mind, the idea was to create game graphics similar to the 80s racing game Outrun. This clearly showed F45T D3CK as the winner of the race. The other cars were coloured to reflect colours used in competitor branding.
A game was created to accompany the advert.
This campaign brought in 606 leads and over 100k in revenue.
